We're the original, life stage dedicated haircare brand.
We create science-backed, uncomplicated ranges that address the needs of women during significant phases of their lives.

We're proud to be two female founders (& sisters), building a brand that is dedicated to helping women feel their best and serving products they need, when they need them.

With 20 years of combined experience in Cosmetic Formulation Science, Business and Brand, we’re creating products that matter and building a community that celebrates women’s real, raw, messy and beautiful stories.